CERTIFICATION PROGRAMS
CERTIFICATE PROGRAM ON DIGITAL MARKETING (CPDM)
This course aims to equip candidates with the practical skills to operate all the elements of online communication, advertising and engagement with targeted stakeholders. It provides practical knowledge, useful tools and professional skills allowing candidates to plan, create, manage and implement powerful and effective digital marketing strategies including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
Course Contents
- Digital Marketing concept
- Discussion of all digital marketing channels, their demo & benefits/values
- Search engine optimization
- Paid media
- Social media marketing
- Email marketing
- Content Marketing
- Mobile, referral & affiliate marketing
- Web data analysis
Program Benefits
- Creative as well as Skill Development for use within Internet Marketing
- Helps to Build an Appealing Website
- Web Analysis as well as Tracking Methods, Testing, and Reporting
- Search Engine Optimization (SEO) & Engine Marketing (SEM)
- Usage of Both Organic as well as Paid Search
- Efficient in Multi-Channel Marketing as well as Integrated Campaigns
- Can creating own Online Brand
- Website Analytics Monitoring
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